Keynesian macroeconomics Essay Example | Topics and Well Written Essays - 1000 words

Keynesian macroeconomics - Essay Example However, large changes in available technology, especially regression is very difficult to support (Summers, 1986). Second, RBC theory assumes that fluctuations in employment reflect changes in the amount people want to work. Because employment fluctuates substantially while the determinants of labour supply - real wage and the real interest rate - vary only slightly, these models require that leisure be highly substitutable over time. This assumption conflicts with many studies (for example, Altonji, 1986); it also conflicts with the belief that high unemployment in recessions is largely involuntary. Third, real business cycle theory assumes that monetary policy is irrelevant for economic fluctuations, this challenges the Keynesian argument that any correlation of money with output arises because the money supply is endogenous (King and Plosser, 1984). Very little evidence supports this theory. A different approach to the business cycle is the sectoral shift theory, which emphasizes the costly adjustment of labour among sectors (Lilien 1982, Black 1987). According to this theory movement of labour from one sector to another occurs in response to market fluctuations and recessions are periods during which there are more sectoral shocks and thus a greater need for sectoral adjustment. If this were to be true we would observe high unemployment accompanied by high job vacancies during a recession - this is not correct (Abraham & Katz, 1986). In fact the measured movement of workers is opposite i.e. very low during recession (Murphy & Topel, 1987). Advocates of the sectoral shift theory argue that it is possible that since the process of sectoral adjustment requires a period of high unemployment and low income, it lowers the demand for the products of all sectors. Thus, we might observe low vacancies and low movement during recessions, even if recessions are initially caused by the need to reallocate labour among sectors. In this form, it is not clear how to distinguish empirically the sectoral shift theory from real business cycle theories that emphasize economy-wide fluctuations in technology or Keynesian theories that emphasize fluctuations in aggregate demand. The debate over the RBC theory boils down to four issues: 1. Do changes in employment reflect voluntary changes in labour supply 2. Does the economy experience large exogenous productivity shocks in the short run 3. Is money really neutral in the short run 4. Are wages and prices flexible in the short run Do they adjust quickly to keep supply and demand in balance in all markets Satisfactory answers have not been found to these questions within the framework of the RBC theory. New Keynesian Macroeconomics The single theme that identifies Keynesian economics is the belief that economic fluctuations do not reflect the optimal response of the economy to changes in tastes and technology, but some sort of market failure on a large scale. The market imperfection that recurs most frequently in Keynesian theories is the failure of wages and prices to adjust instantly to equilibrate supply and demand. The short-run

Background introduction to Romans Essay Example | Topics and Well Written Essays - 500 words

Background introduction to Romans - Essay Example Written in A.D. 56-58, in Corinth, [Unger, 1959] Paul sought to address an audience of predominantly Greek and gentile followers, in a time when Christianity was still emerging from its origins in Judaism. The period it was written in can be easily and accurately verified in that it has dated mentions of the apostle's sojourns to Jerusalem on philanthropic missions [Rom15: 25], and repeated references of this particular epistle in Corinthian, which was written around the A.D. 57. The venue of authorship is proven beyond doubt as well: Through this gospel, Paul tried to reach out to the church in Rome that he had not visited so far, and attempted to establish a connection by praising the inmates and referring to his old acquaintances. This epistle is not meant to be a comment on an existing situation, like the one addressed to the Corinthians. It broadly engages in topics pertaining to theology, and its message can be found in the line: "The Gospel . . . is the power of God for salvation to everyone who has faith, to the Jew first and also to the Greek. For in it the righteousness of God is revealed through faith for faith" [Rom1: 16-17]. The faithful in those years were separated by long distances, and were more or less disparate communities being touched up

The Legalization of Marijuana Essay Example for Free

The Legalization of Marijuana Essay The legalization of marijuana is one of the many controversial debates in America today. Some people believe that marijuana is a gateway drug and is very harmful, marijuana enthusiast argue that cannabis isn’t harmful and can drastically improve the American economy. â€Å"Marijuana prohibition cost America $7.7 billion dollars a year.†(Head 2012) The legalization of marijuana would avail many people. If marijuana is legalized then the American government could tax it and help pay the U.S. debt also, another benefit of legalizing marijuana is that it can be used for several medicinal purposes, and lastly the legalization of marijuana would save the Americans tax dollars for not having to take care of prisoners who would be arrested dealing with marijuana. Approximately 440,000 people die a year from smoking tobacco products and alcohol poisoning kills 50,000 people annually, while no one dies from smoking marijuana. â€Å"Alcohol and tobacco, though are legal, are for more harmful than marijuana.†(Head 2012) Over 4000 harmful chemicals are in cigarettes that cause countless deaths each year but tobacco is still somehow legal. Many people say that marijuana is a gateway drug but over 60 million people try marijuana, if marijuana was really a gateway drug millions of crack heads and heroin addicts would be running around America right now. Since marijuana is the most popular drug in America of course people who abuse other substances have tried marijuana. America is more than 10 trillion dollars in debt. â€Å"The legalization of marijuana would create another item that could be taxed.† (Messerli 2011) The taxation of marijuana could drastically increase Americas Economy. Over 20 million people in America smoke marijuana on the regular basis. â€Å"A study found that legalizing marijuana and taxing it can produce considerable revenue for America.† (Head 2012) Marijuana is already a major cash crop in the United States and billions of dollars are made from soliciting the drug. If marijuana was taxed then the United States will not have to worry about being in a debt crisis. The government would also make money if marijuana was grown in the United States and sold to other countries around the world. Marijuana is not only used for pleasurable purposes but it also used for medicinal purpose as well. Marijuana can be used for people suffering from many different kinds of sicknesses. Marijuana can be used as a pain reliever; marijuana can also help head trauma victims, stroke victims, and  people who suffer from anxiety or depression. THC is a potent anti-oxidant which doctors rely for stroke and head trauma victims. Cannabis can be used for a cancer patient that is going through chemotherapy; marijuana would act as a nausea reducer which will help the patient be able to eat. If marijuana was legal then more studies would be done to help created more medicinal purposes for the herb. The prohibition on marijuana cost tax payers millions of dollars annually. â€Å"The marijuana prohibition cost 7.7 billion dollars a year.† (Head 2012) Marijuana illegality is helping other countries become wealthier, while the United States is losing money, by importing the substance in to America. The United States government arrest over 700,000 people a year for a charge dealing with marijuana, the money used for taking care of those offenders are coming out of the United States tax payers pocket. Tax payers are throwing away thousands of dollars to feed and shelter people who got arrested for having a plant. â€Å"Marijuana legalization would simplify the development of hemp as a valuable and diverse agricultural crop in the United States, including its development as a new bio fuel to reduce carbon emissions.† (Unknown) The legalization of marijuana could better this world, marijuana has an untapped potential to make everything better in the world. In conclusion, the legalization of marijuana could benefit everyone. If marijuana was legal the United States of America debt would drastically decrease. Also tax payers would have more money in their pockets since they will never have to pay for the marijuana fugitives in prison. If marijuana was studied more then maybe diseases would be cured that people thought would never be cured. It is no reason that marijuana should be illegal since tobacco and alcohol kills thousands a year while marijuana kills none. As Sir Paul McCartney said â€Å"I support decriminalization. People are smoking pot anyway and to make them into criminals is wrong. It’s when you’re in jail you really become a criminal.†

Violence Through The Eyes Of Hannah Arendt Philosophy Essay

Violence Through The Eyes Of Hannah Arendt Philosophy Essay In this essay I will try to the best of my understanding to evaluate and critically analyse subject of violence through the eyes of Hannah Arendt. The title of the book is called On Violence and has been written by Hannah Ardent and published in 1969. In this book Hannah Ardent tries explaining the subject of violence in a historical context and questions the nature of its use. She also re-examines the relationships between politics, war, violence and power and uses other theorists to differentiate her point. My purpose in writing this, is to critically analyse chapter 2 from this book in order to understand how successful the authors argument is and how effective are the example she use to prove her argument. I will then finally identify any examples that disprove of the authors argument and provide my own understanding of political concepts. How successful is the authors argument? The historical background of the essay was depressing and chaotic in all domains: in the international arena it was the clash between West and East, North and South, in internal politics, and even on the level of personal life, this is when she has lost her husband. What makes her essay so outstanding and even classical, in the sense of both timeless and timely, is her vigorous defence of politics against its simplistic and increasingly prevalent equation with violence. Without supporting a radical form of pacifism, Arendts text sought to justify the integrity of politics, construed as concerted action or shared exercise of public power, in the face of a growing fascination with violence and the progressive colonization of public life by violent strategies and ideologies. Hannah Arendt in chapter two tries to define what she sees as the key concepts that must be understood for the construction of any theory of violence.  Ã‚  Concepts such as power, authority, force, legitimacy and explains and defines power, violence, authority, force, strength and clarifies their relationships with one another. The author evaluates these concepts and provides examples to enhance understanding of the subject to illustrate her point. Her approach will be understood by most social scientists, that you cannot describe reality correctly if your linguists are faulty.  Ã‚   She says that it is A rather sad reflection on the present state of political science that our terminology does not distinguish among such key concepts. Arendt identifies and acknowledges the enormous role violence has always played in human affairs.  Ã‚   According to Arendts argument there is a great shortage of real critical analysis on the role and function of violence in human society no one engaged in thought about history and politics can remain unaware of the enormous role violence has played in human affairs, and it is at first glance rather surprising that violence has been singled our so seldom for special consideration She attempts to identify the connections if any between these theories of violence and what she calls the suicidal development of modern weapons that have become central to the arsenals of violence produced by governments in the post war world. As Arendt sets her analysis of violence within the tradition of the enlightenment the means-ends and cause-effect debate pose one of the central paradoxes for her. All the authorities that she quotes have strong opinions on the question of violence and its role and function in society.  Ã‚   Arendt argues that there is a general consensus that Violence is nothing more than the most flagrant manifestation of power.  Ã‚   She quotes Max Webers definition of the state as the Rule of men over men based on legitimate that is allegedly legitimate violence. Arendt does not agree with such a consensus because she says that to accept such a consensus you would have to Equate political power with the organization of violence and this only makes sense if you follow Marxs estimate of the state as an instrument of oppression in the hands of the ruling classes. She believes that no government exclusively based on the means of violence has ever existed or ever existed for more than a very short period.   The crucial reason for this according to Arendt is that in the Power Violence relationship there is a fundamental ascendancy of power over violence.  Ã‚   Governments in order to exist need power but they do not necessarily need violence.   She believes that power needs no justification but its needs legitimacy.  Ã‚  Ã‚   While violence can destroy power it can not create power.   Arendt believes that Power and Violence are opposites and where one rules absolutely the other is absent.  Ã‚   Rule by violence comes into play only when power is being lost.  Ã‚  Ã‚   A short definition that Arendt refers too is that power equals institutionalized force and that violence is a manifestation of power. phenomenologicallyà ¢Ã¢â€š ¬Ã‚ ¦ is close to strength, since the implements of violence, like all other tools, are designed and used for the purpose of multiplying natural strength until, in the last stage of their development, they can substitute for it This analyzes the implications for modern governments modern peoples on the significance of civil obedience and consent we have to decide whether and in what sense power can be distinguished from force to ascertain how the fact of using force according to law changes the quality of law itself and presents us with an entirely different picture of human relations How effective are the examples they use to prove their argument? Hannah Arendt argue that it is insufficient to say power and violence are not the same and believes that they are opposites Power and violence are opposites and not the same as where the one rules the upmost and the other is absent. The author uses Alexander Passerin dEntreves opinion in order to prove her point. Passerin visualises violence as the most fragrant manifestation of power. This is what the author of the book The Notion of the state illustrates, we have to decide whether and in what sense power can be distinguished from force to ascertain how the fact of using force according to law changes the quality of law itself and presents us with an entirely different picture of human relations What counter-examples can you identify that disprove the authors argument? (you must properly reference your sources. Atleast two alternative sources must be identified. Foucault truth and power From completing this task what have you learnt about the particular political concept? It is clearly seen that Ardent believes that to exercise power people need to gather together and act in a group. As she says: Power  corresponds to the human ability not just to act but to act in concert. Power is never the property of an individual; it belongs to a group and remains in existence only so long as the group keeps together.   Ardent believes that power does not belong to single man but it springs up whenever people act in concert. Her concept of a power as a property of a group sounds interesting but is not practical. . Violence, she writes, can always destroy power. Out of the barrel of a gun grows the most effective command, resulting in the most instant and perfect obedience. What never can grow out of it [violence] is power. [For example, violence and threat of violence by the emperors Caligula and Nero did not enhance their power. It diminished their power.] Arendt writes that In a head-on clash between violence and power, the outcome is hardly in doubt   as in a military against collective non-violent resistance (power). But, she adds, Nowhere is the self-defeating factor in the victory of violence over power more evident than in the use of terror to maintain domination, about whose weird successes and eventual failures we know perhaps more than any generation before us. Violence, she sums up, can destroy power; it is utterly incapable of creating it. Writing at the end of the 1960s, Arendt was critical of the advocacy of violence by blacks critical of Martin Luther Kings non-violent movement, and she took issue with the advocacy of

Jurassic Park :: essays research papers

Jurassic Park Michael Crichton, in his outstandingly exciting science fiction novel, Jurassic Park, has put together a suspenseful, compelling, riveting, frightening, realistic, thrilling, and scientifically informative world, combining sophisticated biotechnology with prehistoric legend, blending the past, present, and the future, and a terrifying nightmares of science run wild, packed with humans and genetically engineered dinosaurs, including mesmerizing, fast paced action. It is a world where the reader where the reader decides what is happening in the book. If the reader enjoys fast-paced science fiction, the reader will certainly enjoy the fascinating world of Jurassic Park. All of the different characters in this world, share different feelings of action, reactions, thrill, nervousness, and their beliefs. Ian Malcolm, a very knowledgeable mathematician, decides to go to the island of Isla Nublar to observe the biological preserve that a company named In-Gen has created for the world to see at a price. Malcolm always had doubts about this world of total chaos. Everyone thought that the world of Jurassic Park, is a world of new state of the art technology and entertainment. Until everything goes wrong. The electric fences stopped working, and the dinosaurs escaped. Ian Malcolm's opinion of this world is that it won't survive, or the humans won't survive. The world has survived everything until now, it will surely survive the dinosaurs once more. But us, the humans are the ones that may not survive. "Our planet is four and a half billion years old. There has been life on this planet for nearly that long. Three point eight billion. The first bacteria. And later, the first multi-cellular animals, and the first complex creatures, in the sea, on the land†¦. Great dynasties of creatures arising, flourishing, dying away†¦, mountain ranges thrust up and eroded away, cometary impacts, volcanic eruptions, oceans rising and falling, whole continents moving†¦.

The Negative Impact of Narcotic Regulations on Long Term Care Patients

A family sits by their loved one in the last hours of his life, supporting him in his time of need. He has resided in a long-term care facility for the past two years. As his organs slowly shut down, his body succumbs to immense pain. He is sweaty, his brow is furrowed, and each time he is touched to be cared for he moans. The morphine doses prescribed to handle his pain are no longer effective. In order to provide this patient with the best care possible, his nurse tries to contact the physician. It is the weekend and the nurse is only able to page the on-call doctor. She anxiously awaits a return phone call, while explaining this situation to his distressed family. The pain appears to be increasing. Twenty minutes later the physician calls her, and issues orders to increase the morphine doses. The nurse then contacts the pharmacy answering service and waits for the on-call pharmacist to return a call. In twenty more minutes the on-call pharmacist responds and informs the nurse that he needs to directly speak with the physician before she can legally give the medication and that he will contact her after this has occurred. In the interim, the patient dies in immense pain and the family is distraught that his last hour was spent in agony. This situation is playing out time and time again in long-term care facilities all over the United States as a result of regulation DEA-337N that was reinterpreted by the Drug Enforcement Agency (DEA) in January, 2010. The regulation states that a nurse has to be an agent of the prescribing physician to call in a narcotics prescription to a pharmacy (U.S. Department of Justice, 2010). In theory, this new regulation makes sense to prevent illegal acquisition of narcotics, but it is potential... ...dents, DEA-337N requires immediate revision. Patients in the long-term care setting can experience inordinate amounts of pain while waiting for physicians to arrange the dispensing of narcotic medications necessary for pain control. References United States Department of Justice, Drug Enforcement Administration. (2010). Title 21 code of federal regulations Washington, DC: Government Printing Office. Retrieved from http://www.deadiversion.usdoj.gov/21cfr/cfr/index.html Nursing's social policy statement. (2010). Sliver Spring, MD: American Nursing Association. Guido, G. (2010). Legal and ethical issues in nursing. Upper Sadle River, NJ: Pearson. Yukari, T, Noriko, M., & Okamoto, Y. (2010). Literature review of pain prevalence among older residents of nursing homes. Pain Management Nursing, 4(11), Retrieved from http://www.medscape.com/viewarticle/734065

Produce a document of customer guidelines Essay

Produce a document of customer guidelines to help maintain a safe, secure and healthy sports environment, including methods of distribution and evaluation. Write an assessment and analysis of the effectiveness of the promotional material and make suggestions for suitable changes and amendments. Customer Guidelines 1. No food or drink in the gym If customers were happily eating food in the gym the smell could put other customers off their workouts. Especially the very people who are in the gym for that very reason â€Å"Food†. The last thing someone trying to get fitter needs is to be working out next to someone eating a sausage roll. If such practices were allowed in the gym it would also bring down the overall reputation of the gym which no manager wants. Also if a customer is eating greasy food this could transfer onto the equipment which could be both unhygienic and unpleasant for other customers. This guideline is needed for hygiene purposes mainly. Food and the gym don’t mix well and it is good to keep them both separate. This guideline is also in place to avoid litter around the gym, if food was allowed no doubt there would be litter which an employee would have to go around picking up. 2. No running by the poolside area If you run by a poolside you run the risk of slipping over and injuring yourself. This is an important guideline as it keeps the customers safe. As well as the customers safety the guideline is there for the leisure centre’s own safety, its reputation. If a customer was to slip and injure themselves, they could easily sue the leisure centre saying there was no â€Å"guideline† such as a poster telling them not to run by the poolside. The leisure centre could be sued or in a worst case scenario be shut down. 3. No diving into the pool This guideline is in place to stop people injuring themselves by attempting stupid head first dives and hitting their heads on the bottom of the pool. As amusing is it seems it could have bad repercussions for a leisure centre should this happen. As with above this is a safety guideline. It is important because diving can be dangerous. It can apply to the prevention of a possible suing. If the guideline is implemented through posters the public have no excuse if they injure themselves. 4. No smoking on the premises In a gym there will be plenty of people who will take offence to someone smoking. A leisure centre cannot allow smoking in gym, the first think that comes to my mind is that someone smoking in a gym doesn’t exactly give off an air of â€Å"Healthy†. This isn’t the sort of environment a manager of a gym wants. Once smoking is allowed in gyms instructors may as well encourage people to have a bite of a kebab between reps. This guideline is implement because smokers are stupid enough to want smoking allowed in the gyms! As I mentioned earlier there are a lot of non-smokers that go to the gym who seriously wouldn’t appreciate a smoke filled gym. Having a non-smoking gym will give an air of professionalism and attract customers that generally want to get fit. 5. Showers must be used before entering the pool This is a matter of hygiene, a sweaty person who has just been to the gym or someone who is generally unclean shouldn’t enter the pool without showering. This guideline is put down for hygiene reasons again. True there is chlorine in the water which is a good anti bacterial and germ killer, but it is no excuse for people who have just left the sauna or gym to leave a trail of their excess dirt and grease into the pool. 6. Customers must not use weights prior to induction This guideline is there to prevent customers from injuring themselves as well as causing damage to the machinery and others. Without this guideline I am pretty sure there would be a lot of injuries in the gym. Quite often when you go to the gym you will see â€Å"newbie’s† with delusions of grandeur, they go straight for the heaviest weights and pump them like there’s no tomorrow, no doubt with visions of looking like Arnold Schwarzenegger. It is imperative that new inductees are shown and trained on different equipment by a qualified member of staff. 7. No children under the age of 11 are allowed in the pool unless accompanied by an adult. This is an important safety guideline as there are some very irresponsible mothers and fathers in this world who would let their children into a pool whilst not realising what standard of swimming their children are at. A lifeguard can only do so much and isn’t a telepath tic so cannot tell if a child is a strong or weak swimmer. This is a good guideline because it keeps children safe and forces mums and dads to be responsible. Once again having this guideline saves the leisure centre from being sued if this guideline wasn’t there and the lifeguard could not save a child’s life the leisure centre would be in serious trouble. 8. Please wear the correct footwear If correct footwear is not used serious or minor injuries can occur. It is important to raise this point as there are a lot of people out there foolish enough to go to the gym in incorrect footwear. For those that didn’t know what type of footwear to wear the guideline will explain it to them possibly helping them with their performance. Employee guidelines 1. Wear the correct uniform and clothing This is important as an employee’s dress code should reflect the company’s image. As a reflection of the company’s image an employee has a responsibility to wear clean, correct uniform. They are on the frontline and if a customer has a complaint they would rather be approached by a smartly dressed employee. From the start of their quarrel they are less likely to have a go at a smartly dressed person rather than a scruffy one. A scruffy employee would be perceived as someone who doesn’t care and as a reflection of the leisure centre a customer sees the employee as the company itself. What I am trying to get at is that if the employee is scruffy then so is the company. 2. Arrive to work on time It is important to be punctual to work as it can set a bad example to other employees around you. If one employee is consistently late and getting away with it, others start to look and think to themselves ‘Well it won’t hurt to be five minutes late if he/she is getting away with it’. Also if you arrive late they are not getting work done which they are being paid to do and most likely others around them are covering and doing their work for them, this is bad teamwork. 3. Staff should know fire procedures It is obvious that management need to make sure that all their employees know all the fire procedures. This will keep both the employees and customers safe. If certain employees do not know or understand all the fire procedures they themselves are at risk as well as the customers. A leisure centre would leave themselves liable for suing if It was found out that a fire drill went bad due to staff not knowing fire procedures. 4. Employees must know first aid First of as well as having qualified first aid personnel there needs to be a 1:50 ratio of first aiders to the amount of people in the building. For very much the same reasons as the fire procedures, this guideline would protect customers, the employees, as well as protect against possible suing. It is a must need guideline as injuries sustained in gym’s and leisure centre’s are numerous and it must be ensured all these injuries are taken care of quickly and efficiently. 5. Check equipment regularly so that it is safe for customers use This guideline helps prevent injuries to customers. Obviously accidents can happen but if regular checks are done you can slim the chances of injury. It will encourage regular maintenance checks and ensure that employees look for simple things like wear and tear or loose wires that people could trip over. It is an important guideline because it makes sure that the employees have to consider the risks of the equipment and think of measure to check and prevent these risks. 6. When treating a customer one’s manner and attitude must be calm and conservative When dealing with customers it is important to give off a good impression. If they ask you a simple question for example, it is good to be attentive to what they are saying. An aura needs to be given off that pervais an interest in what they are saying. If a customer comes up with a complaint and are perhaps rude it is important that an employee can keep their cool and not snap back. A situation is far more likely to be rectified if the employee is calm and composed, that way they can calm the customer down and help them to understand and fix or help with whatever problem they have. As I have said before the employees are on the front lines and whatever aura they give of the customers effects the company (leisure centre or gym) as a whole. 7. No smoking on the premises The smoking guideline needs to work both ways. You can’t very well have a customer guideline saying no smoking and then have your employees casually smoking away. This is an important guideline for the same reason as the customers. You can’t have people coming to the gym seeing employees smoking away, customers may find it off putting especially if they are smokers and it doesn’t set a good example. Again it would put off putting non-smokers as well especially ex-smokers who will represent a large client base. The atmosphere has to be that of a healthy one. If a customer must smoke an area needs to be made off premises where they can relieve themselves. 8. Treat other staff with respect At work it is important that there is a good atmosphere within the workforce as well as a high standard of moral. This starts with all the employees treating each other with respect. You can’t have a members of staff disrespecting each other a workplace needs discipline. This is a guideline that shouldn’t need to be upheld but sometimes it does. It is important as staff should have a comfortable environment to work so that they can efficiently get on with their work, the last thing an employee needs is having another member of staff on their mind whilst trying to work. Method’s of distribution and evaluation There were a few methods of possible distribution, including:- * posters * videos * leaflets * word of mouth * lectures/speeches * E-mail If I was trying to distribute my customer guidelines I think I would go for a big, bold, eye catching poster. I would want to make them numerous around my gym/leisure centre so that there would be no escaping them. As well as that I would go with Videos, these are virtually inescapable as they can be positioned directly in front of various exercise machines. Leaflets are far too easy for customers to ignore. the majority would screw them up. Word of mouth shows a lack of effort really, very pointless, plus it would be time consuming to go through each customer guideline as well as explaining them. A lecture or speech would be pointless most people don’t have the time or the patience to sit through one. Most people are no it alls and most likely feel they would not have to sit through a customer guidelines speech. E-mails are unreliable I feel, they can easily be regarded as junk mail and are easily ignored. E-mails are not in your face like a poster or a video. When distributing my information that is what I’m looking for a in your face â€Å"Escape this if you can† approach. With both videos and posters being used it will be hard for someone to ignore. With the employee guidelines I feel I could only go for a speech a rousing one ala â€Å"Gladiator† or an Alex Ferguson speech where I can really hit home and make my employees understand what I am trying to get through to them. Any other method they can just ignore and it will show a lack of conviction from the employer. You can’t beat a face to face conversation to get your point across. As for my evaluation the only method that I would choose to use is a questionnaire. With a questionnaire you can get straight to the point and ask what questions you feel need to be asked. The responses are gathered in a standardised way, so questionnaires are more objective, certainly more so than just asking people their opinion via talking to them. Generally it is relatively quick to collect information using a questionnaire. However in some situations they can take a long time not only to design but also to apply and analyse. But potentially information can be collected from a large amount of people. Some other advantages to a question are:- * Questionnaires are very cost effective when compared to face-to-face interviews. Written questionnaires become even more cost effective as the number of research questions increases. * Questionnaires are easy to analyse. Data entry and tabulation for nearly all surveys can be easily done with many computer software packages. * Questionnaires are familiar to most people. Nearly everyone has had some experience completing questionnaires and they generally do not make people apprehensive. * Questionnaires reduce bias. There is uniform question presentation and no middle-man bias. The researcher’s own opinions will not influence the respondent to answer questions in a certain manner. There are no verbal or visual clues to influence the respondent. * Questionnaires are less intrusive than telephone or face-to-face surveys. When a respondent receives a questionnaire in the mail, he is free to complete the questionnaire on his own time-table. Unlike other research methods, the respondent is not interrupted by the research instrument.